Beauty Corner: Fleur de Force Collaborates w/ Eylure on Lash Range

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Blogger and vlogger Fleur de Force has some exciting news. She is collaborating with eyelash brand Eylure on a range of false lashes.

The collection has four pairs of lashes that will be available in Boots stores in the U.K.

An event was held in London on Wednesday evening to celebrate the collection. In attendance were fellow bloggers and friends Lily Pebbles and Anna from Vivianna Does Makeup. Other bloggers and members of the press were present also.

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Georgia Moore    Beauty Editor

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Vid Con 2015: Beauty and the Brand Panel

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Beauty and the Brand panel was held yesterday during Vid Con 2015 @ Room 204. Moderated by Chrystina Woody, VP of Communications at StyleHaul, the panel featured the beauty niche’s top faces; Fleur de Force, Nikki Phillippi, Jair Woo, Elle & Blair Fowler.

The gurus discussed changing brand strategies, and how conglomerates are listening to YouTube beauty gurus a lot more.

Nikki Phillippi said: “My content has changed a lot. I started on my iPhone talking about beauty products.”//”I was hesitant at first, but learned how to keep the integrity of my channel AND work with brands.”

Jair Woo said: “I have a blog too, but I saw more growth and opportunity in video content.”

Blair Fowler (or JuicyStar07) said: “I was sixteen [working with Marie Claire] and the youngest makeup artist ever at New York Fashion Week.”

Fleur de Force said: “The best way to get on brand’s radar is talking about them in your content. And if you love them anyway, that’s natural.”

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Georgia Moore    Beauty Editor

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Beauty Corner: Top 5 Beauty Must-Haves According to the Gurus

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Oribe ‘Dry Texturising Spray’ – $42 Oribe £39 Space NK

  •Although expensive, this is a fail-safe product for adding texture and volume to hair for a more casual, undone look.

•Used by: Lily Pebbles, EssieButton, FleurDeForce, Amelia Liana

image2 image3 image4 Oribe Dry Texturizing Spray

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Chanel ‘Vitalumière Aqua’ – $47 Chanel. £32 Boots

•A long-beloved Chanel favourite, this lightweight foundation gives natural-looking, buildable coverage while disguising any redness or blemishes.

•Used by: FleurDeForce, ViviannaDoesMakeup

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Garnier ‘Micellar Cleansing Water’ – $5.30 Feel Unique £3 Boots

•This budget option removes makeup with ease, and doesn’t contain any harsh ingredients to aggravate even sensitive skin. Leaves your skin feeling smooth and not dried out, which can be a problem with many cleansers.

•Used by: EssieButton, TalkBeckyTalk

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Jaclyn Hill Palette – Varying prices on eBay

image9 •Created by YouTube guru Jaclyn Hill in collaboration with Morphe Brushes, this palette contains 21 shades that can be used for a variety of different looks, while being buttery and pigmented for an affordable price.

•Used by: Jaclyn Hill, Shaaanxo, KathleenLights

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Maybelline ‘Lash Sensational‘ – $8.99 CVS, £7.99 Boots

image12 •Heralded as a dupe for Benefit’s Roller Lash by some, this mascara is causing quite a storm in the beauty world for really lifting your eyelashes and adding lots of volume without clumping.

•Used by: VelvetGh0st, Zoella, KathleenLights image13

image14 Georgia Moore   Beauty Editor

FleurdeForce, MissGlamorazzi, TalkBeckyTalk and GlamLifeGuru to Attend London IMATS

Fleur de Force, Ingrid Nilsen (a.k.a. MissGlamorazzi), Becky Sheeran (a.k.a. TalkBeckyTalk) and Tati Westbrook (a.k.a. GlamLifeGuru) are all expected at London IMATS tomorrow.

The International Make-Up Artist Trade Show is being held at the Olympia National Hall Kensington in London, England.

Tickets are available at the door for purchase.
One day: £50 + VAT
Two Day: £75 + VAT

For more information check out imats.net .